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The 22-year-old Redefining Mobile Advertising
Description: Brian Wong, Co-Founder and CEO of Kiip, hatched a new strategy to connect brands with consumers by offering rewards for virtual achievements.

Source: Forbes

Date: January 17, 2014

Kiip, a mobile advertising company, has developed a way to cash-in on those little moments consumers have everyday through various apps, and reward them ever so subtly. Watch Video

1. Do you think these partnerships between brands and apps will increase exposure for both parties involved?

2. Is this approach to advertising better, rather than overwhelming users with ads, or is canada goose edmonton retailer outlet store just too subtle?

Description: With the new partnership between Hootsuite and Foursquare, the two apps are hoping to utilize each other’s platforms to further grow their companies and engage customers in real-time conversations.

Date: November 21, 2013

HootSuite is partnering with Foursquare to create a venue management solution for businesses. The app integration aims to combine the power of customer insights from Foursquare’s social check-in platform with HootSuite’s online engagement capabilities to allow companies to take further control of their business listings on Foursquare. Read Rest of Story.

1. Who do you think will benefit more from this new partnership? Hootsuite or Foursquare?

2. Would you “check-in” at locations on Foursquare, simply for a discount?

Description: The Nvidia Shield, released earlier this year, is a small Android tablet welded to a gamepad controller and is said to be the future of gaming. There’s a lot of competition, however, so the question remains whether or not these seeds Nvidia is planting will have time to come to fruition.

Source: TechCrunch

Date: November 8, 2013

Nvidia has some side bets on Surface and Windows RT, but Android is the really exciting OS of the future, according to CEO and co-founder Jen-Hsun Huang on an investor call today to discuss the company’s latest financial results. Huang pointed to the Shield as its means of furthering the growing Android gaming ecosystem, but games are truly only one part of the picture for Android’s bright future, he believes. Read Rest of Story.

1. Do you think Android is the gaming platform of the future? Why or why not?

2. Do you think this release will have a huge impact on the mobile gaming industry?

Description: Blackberry has “gone indie”, announcing a partnership with Zimbalam, an indie music distributor. Together, Blackberry and Zimbalam hope to empower artists through a new mobile channel.

Date: March22nd, 2013

1. Why is Zimbalam excited to work with BlackBerry?

2. How does the artist benefit from Zimbalam?

Description: eMarketer has recently published a report that predicts major growth in mobile commerce. The upward trend is set to continue strong through 2016.

Date: January 11th, 2013

Any company that thinks m-commerce is just a fad or a niche market, think again. A new report from eMarketer forecasts a huge growth in tablet spending in North America. M-commerce strictly from tablets is expected to reach $24 billion this year. But that’s just the start: 2014 will see that number double to $50 billion—and that’s only in the US. Read Rest of Story

1. What is the tablet forecast for this year?

2. Which mobile device do shoppers prefer to use?

Description: The government’s decision to pursue major publishers on antitrust charges has put the Internet retailer Amazon in a powerful position: the nation’s largest bookseller may now get to decide how much an e-book will cost, and the book world is quaking over the potential consequences.

Source: nytimes .com

Date: April 11, 2012

But publishers and booksellers argue that any victory for consumers will be short-lived, and that the ultimate effect of the antitrust suit will be to exchange a perceived monopoly for a real one. Amazon, already the dominant force in the industry, will hold all the cards.

“Amazon must be unbelievably happy today,” said Michael Norris, a book publishing analyst with Simba Information. “Had they been puppeteering this whole play, canada goose edmonton retailer outlet store could not have worked out better for them.”

The government said the five publishers colluded with Apple in secret to develop a new policy that let them set their own retail prices, and then sought to hide their discussions.

After that deal was in place in 2010, the government said, prices jumped everywhere because under the agreement, no bookseller could undercut Apple. Read Rest of Story

Description: This year, over one billion internet-enabled devices will be sold globally with less than one third of those devices being laptop or desktop computers.


Date: April 5, 2012

While PC sales have continued to grow for over three decades, the PC era reached its zenith just prior to the introduction of the Nokia 9000 smartphone in 1996. The Nokia device was significant because, although it was not the first smartphone, it was the first commercially successful non-PC consumer device which could harness the power of the internet.

From 1996 to 2007, the smartphone was still a relative novelty, while the PC reigned supreme. During that period, PC users bought more computers and discovered the router, which enabled them to share their internet connection across multiple home computers. Early home networks typically consisted of an internet modem, a router, and two or more PCs. If you were really advanced, your network might also include a networked printer and wireless connectivity so you could extend file sharing and internet access to you laptop. Read Rest of Story

Description: Newspapers are returning to a business strategy that served them well in the heyday of street-corner newsboys shouting the front-page news. They’re enticing people with a little free online content before asking them to pay up.

Source: GlobeandMail .com

Date: April 3, 2012

About 300 newspapers across the United States, and a growing number of Canadian media companies, have adopted such plans, which usually give subscribers some mix of web, smartphone and tablet computer access.

“A lot of our customers are telling us, ‘that’s fair,”‘ says Rob Gursha, vice-president of consumer marketing at the Star Tribune, a 300,000-circulation daily in Minneapolis. In November, the newspaper began charging people as much as $1.99 a week for online access to an unlimited number of story views a month. Nearly 20,000 readers have signed up. Read Rest of Story

Description: At a cocktail party on the second floor of the expensive Bowery Hotel in Manhattan on Thursday night, as trays of stuffed mushrooms and thinly sliced filet mignon circulated, Charles Forman was marveling at how quickly canada goose edmonton retailer outlet store can change.

Source: NYTimes .com

Date: March 25, 2012

Draw Something transformed Omgpop from a little-known, nearly broke start-up into a must-have for an industry giant. The Zynga deal shows how companies are moving at Internet speed to stay on top of online trends, generating quick reversals of fortune.

“They bought a property that went from 0 to 60 in four seconds,” said Lewis Ward, a research analyst at IDC who focuses on the game industry.

Draw Something, a twist on Pictionary, involves making quick sketches that illustrate words and phrases like “swimming pool” and “starfish” for a friend to guess. It has been downloaded more than 35 million times since its release on Feb. 6, and players have generated more than a billion drawings, according to Zynga. Read Rest of Story

1. Why are companies having to move so fast in their marketspaces?

2. Why is “Draw Something” so successful? Is it something that can be copied easily?

Description: CNN’s Jim Boulden talks to Bill Ford about safety and security concerns as the automaker launches new high-tech v

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